VOD Streaming Platform Meanings Definitions

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Today, Video on Demand suffers from comparison with Netflix, Prime Video, Disney+ and others. The subscription is on the rise, often to the detriment of the sale or rental of films and series. However, Vod has a very preferential window in the media chronology, an advantage that it intends to promote to the maximum.

Streaming: VoD wants to build on its strengths to seduce and remember our fond memories.

You may have forgotten, but Netflix, Amazon Prime Video, OCS or Disney+ are not the only platforms that offer a comprehensive catalogue of movies and series. Of course, they are the main players in subscription streaming (Svod), by far the most popular mode of operation today. In total, the services quoted have several tens million subscribers in France.

But in the realm of streaming, it’s not just the Sward. Video on demand, buying or renting content individually, is another way to watch your favourite movies or series. Canal VOD, Orange VOD, MYTF1 VOD, Filmo TV and many others are important players in the sector. And they have a major advantage in France, that of having a very preferential window in the media chronology.

A position of choice:-

Four months after the movie. This is the short delay that Vod platforms have to wait before being able to offer the French the last feature films released in theatres. A particularity that makes their strength and a significant competitive advantage. It should be recalled that the services of Svod must wait for the trifle of 36 months before having the right to distribute these same films.

VOD Streaming Twitch.

Film publishers and Video-on-Demand services understood that they had to rely more on this strength to seduce, make themselves known and gain market share. Today, the media timeline remains an obscure system for many. Its windows and the particularity of the different operating modes are not always very clear and a reminder stitch is not too much.

To make up for this, the sector decided to communicate more on the subject. The campaign they are about to launch has an evocative name "Never will films arrive as quickly as in Vod". A TV ad, more communications, a partnership with one of the most popular film-loving media... so many ways to promote Video-on-Demand through the media timeline and blockbusters on display.

The question now is whether these efforts will bear fruit and boost Vod consumption in France. Optimism is in order. Thanks to the chronology of the media, Vod and Svod are not completely substitutable and a catalog full of the last films released in the cinema remains, let us repeat, an asset of weight.