Bajaj Family Business Empire | How big is Bajaj Group?
Bajaj, Quiet
Now Bajaj Group has grown into a worldwide conglomerate with a market cap of over $25 billion
Their company Bajaj Auto is the world's largest three-wheeler manufacturer.
The launch of their scooter 'Chetak' in the 1970's provided the first mass personal mobility to Indians and played a key part in creating India's aspirational middle class.
Now over the decades some of the family businesses have been split, but still in this video we will take a look at Bajaj family's complete business empire, as started by Jamnalal Bajaj.
So without any further delay, let's pull the clutch, start the engine and take a ride across the world to witness the massive business empire of Bajaj family.
We will start our journey in North America and reach Mexico.
Here Bajaj is the second highest selling motorcycle brand, while Bajaj's three-wheeler, locally called Motocarros, is the market leader in the country.
In Mexico, Bajaj also organises a racing event called Pulsar cup.
In nearby Colombia, Bajaj is the highest-selling motorcycle and three-wheeler brand.
Here the company has also created a Colombian reality series called Pulsarmania.
Moreover in Latin America, Bajaj is one of the top-selling motorcycle brand in Guatemala,
Argentina and Peru.
Furthermore, Bajaj three-wheelers are the highest selling three-wheeler brand in Central
America and Peru.
From Latin America lets move all the way to Africa.
Bajaj Boxer is one of the top-selling bikes in the continent.
We are right now in Uganda's capital, Kampala.
Here motorcycle taxis called Boda Bodas, are a common mode of transport.
Bajaj is the highest-selling motorcycle brand in Uganda.
In nearby South Sudan and Nigeria, Bajaj is the highest selling motorcycle brand, while in Kenya Bajaj Motorcyles are placed on the second position.
Bajaj is also the top-selling three-wheeler brand in Ethiopia, Sudan and Nigeria.
From Nigeria, we will move to Europe and reach the picturesque Austria.
We are right now in the peaceful town of Mattighofen.
Here we will find the factory of KTM AG, the biggest motorcycle manufacturer in Europe.
This billion-dollar company is jointly owned by Bajaj Group.
Moreover in Europe, Bajaj motorcycles are sold across eastern Europe including Ukraine,
Russia and Belarus where recently Bajaj festival of speed was organised.
From Europe, lets move to Asia and reach Egypt.
Here Bajaj motorcycles are the highest selling two-wheelers, while Bajaj auto-rickshaw locally named as 'Tuk Tuk Hind', is the highest-selling three-wheeler.
In nearby Oman, Bajaj Electricals has completed installing lighting solutions in three football stadiums and the coveted Salalah Free Zone.
Moreover, Bajaj motorcycles are also popular in nearby Iran and Turkey.
In Turkey, Bajaj has also released Dominar 400 Istanbul Police Edition.
From Turkey let's move all the way to Indonesia.
Here on the streets of Jakarta, Bajaj three-wheelers, locally called 'Bajai', have been part of Indonesian roads for around four decades.
While Bajaj family also owns coal mines in the region.
Moving to Philippines, Bajaj is a market leader in the three-wheelers segment.
While in nearby Cambodia, Bajaj three-wheelers are also gaining popularity.
Now lets move to Sri Lanka.
The island nation is the largest international market for Bajaj, as Bajaj is a market leader in both three-wheelers and motorcycles.
Furthermore, Bajaj's four wheel quadricycle Qute is also gaining popularity in the country.
Moreover, Bajaj is also one of the leading two-wheeler brands in Bangladesh, While in Nepal it organises an adventure reality event called Pulsar Dare Venture.
Now after our world tour we will finally reach India.
Right now we are back in Mumbai, lets take a seven hour drive and reach Waluj.
Most of the Bajaj three-wheelers we had seen across the world have been manufactured in this very plant.
In India, Bajaj Auto is the largest exporter of motorcycles and three-wheelers.
Meanwhile, Bajaj Electricals is one of the market leaders in lighting products, manufactures a large range of consumer products and owns Nirlep, the leading producer of non-stick cookware in India.
Moreover, Bajaj Electricals has undertaken major projects across India that include,
rural electrification of remote villages in over 7 states, development of 3000 circuit
kilometres of transmission lines and has also been involved in executing lighting solutions for Wankhede Stadium and Bandra Worli Sea Link in Mumbai.
The group also operates a financial services company, a travel agency, a material handling equipment company, jointly owns a general and life insurance company, Bajaj Alliance and also a leading alloy and stainless steel company Mukand Ltd.
Moreover, Bajaj family's holding includes Asia's biggest Sugar company, Bajaj Hindusthan, a thermal power project in Uttar Pradesh, a real estate company, a comparatively small aviation company with Falcon 2000LX fleet.
Furthermore, Bajaj family also holds a stake in Bajaj Consumer Care, that owns popular
brands like the leading hair oil brand Bajaj Almond Oil and skincare brand Bajaj Nomarks.
Not only that, Bajaj family has also been involved in establishing numerous institutions that includes Commerce Colleges, a Science College, a Nursing College, an Agriculture institute, a Rural Institute, an Engineering Institute, a management institute for women and also the reputed Jamnalal Bajaj Institute of Management Studies in Mumbai.
Their charity foundations have also jointly set up a public library, a science centre, a general hospital, an ophthalmology research centre, an award for promoting Gandhian values and has even aided in the establishment of Department of Sanskrit at the Mumbai University.
Looking back, it is amazing to see how Bajaj group has evolved from a small cotton factory into a global conglomerate.
So to end it, All I can say this is Bajaj family's massive Business Empire.