GLOSSIER'S NEW PRODUCT BLURS THE LINE BETWEEN MAKEUP AND SKIN CARE

On Monday, Glossier acquainted the most recent expansion with its developing item lineup; it's one the brand sees as an arrival to its underlying foundations and to its center way of thinking of "Skin first. Cosmetics second." Futuredew, touted as an "oil-serum crossover" and a one-advance technique for getting "Glossier skin" in a container, plans to take the dewy, gleam y impact of a simply completed healthy skin routine and convey it in a solitary item. However, furthermore, Glossier needs to keep that finish flawless for the duration of the day.

"We cherish healthy skin... be that as it may, the pendulum is unquestionably moving ceaselessly from more cosmetics to considerably more healthy skin; healthy skin is developing and cosmetics is backing off; everybody is beginning to play in this shine y, dewy skin space," said Kathy Pazakis, Glossier's VP of item promoting and advancement, during a press occasion in front of the dispatch. "For us it's a minute to reaffirm that Glossier is the spot that you desired gleam y, dewy skin, and that we can make something that different brands haven't had the option to do. We would now be able to get that shine to last throughout the day through healthy skin, not cosmetics."

The official statement echoes this thought. "The lightweight equation is intended to be utilized as the last advance in your healthy skin routine for that gleamy, invigorated look that Glossier is known for," peruses its duplicate. It additionally claims to brag the "saturating, lighting up advantages of healthy skin" with the "light-reflecting, delicate center completion you typically get from cosmetics." As somebody who might consistently like to look dewy and gleam y — regardless of whether that implies skirting on glossy or oily — over matte with regards to my skin, this is totally an engaging idea. I've additionally been known to do "healthy skin contact ups" at my work area toward the evening, whenever I see my skin is by all accounts looking dry or crested around the finish of the work day. (Typically that implies a lot of face fog, and maybe a little eye cream or excessively lightweight face oil.)

I found the opportunity to take Futuredew, which retails for $24, for a test-drive seven days before it formally dropped, and do I like it? Determinedly yes. (I'll share more on why in a minute.) But stop and think for a minute: I don't think of it as a serum, or even contiguous a serum, or even extremely a healthy skin item. On the off chance that you ask me, it swings more toward the cosmetics side of the healthy skin cosmetics pendulum, and could all the more appropriately have been named a highlighter with included saturating benefits.