EDITOR-IN-CHIEF DREW ELLIOTT LEAVES 'PAPER

It's normal for excellence brands to pull from the ability pools at magazines to reinforce their own positions. Article legend Linda Wells proceeding to hold a situation at Revlon is maybe the best-known model, yet there have been numerous others making comparable advances as of late as the media scene turns out to be progressively dubious and the magnificence business keeps on flourishing.

On Friday, another supervisor in-boss joined their positions: Drew Elliott of Paper. As per an official statement, Elliott will step down from his post with the distribution to turn into the new senior VP and worldwide imaginative chief at MAC Cosmetics.

"Attracted's capacity to make an interpretation of shopper information focuses into innovative thoughts — combined with his profound learning of design, magnificence, popular culture and diversion — make him undeniably fit to lead inventive while powering the following section of MAC's development," Senior Vice President and General Manager of MAC Philippe Pinatel said in a discharge.

At Paper, Elliott abandons a heritage of virality and traffic-driving shoots. He was answerable for the Kim Kardashian Paper spread that "broke the web" in 2014, which was liable for driving 5 million interesting guests to the production's webpage inside 30 hours of distributing. From that point forward, he's been the genius behind a lot of other Paper shoots that have loaned more prominent believability — and buzz — to the distribution. He's additionally filled in as a judge on "America's Next Top Model."

Elliott will start his new job at MAC on October 28, where he takes over for Toni Lakis. Stay tuned for updates on who will step up to fill Elliott's shoes at Paper.